![]() Integrations: In order for data to be collected effectively, the tool needs to integrate with other tools.A smooth demo experience and a good customer service experience are a must. Also, I need to create dashboards and reports easily. Usability: I look for content analytics tools that are easy to set up and learn.All the major data and reports should be easily accessible. User Interface (UI): I look for content analytics softwares that is responsive and organized.What do I look for when I select the best content analytics platform? Here’s a summary of my evaluation criteria: Jetpack - Best free content analytics software for WordPress.Kissmetrics - Content analytics tool to track behavior analytics on websites & apps.MarketMuse - Content analysis with a focus on SEO optimization.Moz - SEO software for keyword performance tracking.Semrush - All-in-one platform to analyze SEO & competitor social and paid media.Dreamdata - Best for B2B content analysis.MAXQDA - Keyword and theme analytics for word docs and PDFs.Funnel - Integrated data aggregation from 500+ marketing apps & platforms.HubSpot Marketing - Content strategy, marketing, and sales enablement combined.Google Analytics - Best free content analytics tool for any website.Here’s the list of the best tools that I’ll cover in this article. My review includes a brief overview of what each tool offers and who it’s for. Ultimately content analytics provide you with the insight you need to improve your content ROI.īelow I've reviewed the best content analytics tools. Knowing how people engage with your content helps you make smarter decisions about your content strategy, what to create, how much effort to put into it, and how to promote it. They help you measure the success and popularity of content across platforms. It's important to measure and optimize the impact of your content with user visits, page views, dwell times, interactions, demographics of viewers, so you can analyze which content and channels are most effective.Ĭontent analytics software helps you get actionable insights on website content, blogs, ads, sales content, social media, and other media content. The data is important to iterate and evolve your content strategy and improve your conversion. Content powered with analytics has the potential to unlock the value of your audience.Īs an editor you need to know what content is performing and what's not. Insight that should be shaping your content strategy and could be improving your content ROI. There's a ton of valuable audience insight waiting to be uncovered in your content data.
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